Humanized business development

Partnerships and business development that work.

We help founder-led companies grow through clear strategy, valuable partnerships, and the relationships that turn into lasting revenue.

11 yrs
Building partnerships
500+
Partners signed
4
Continents
1
Excellent performer at Revolut

We help founder-led companies grow: from the strategy that sets the direction to the partnerships that deliver it.

01

Partnerships

The core of what we do. We find the right partners, structure the deal so both sides win, and build the relationships into lasting, growing revenue: outreach, negotiation, onboarding, and ongoing account management. The partnership engine your company needs but doesn't yet have in-house.

  • Partner mapping
  • Outreach & first meetings
  • Deal structure
  • Onboarding & account care
02

Go-to-market & growth strategy

Before the outreach comes the thinking. We help you position the product, decide which segments to pursue, and sequence the commercial push so effort goes where it pays. Built on global experience scaling products and partnerships inside high-growth companies: often the fastest way to see where your next growth actually comes from.

  • Segment prioritisation
  • Positioning & narrative
  • Channel sequencing
  • Commercial roadmap
03

The founder's right hand

Because growth runs through the founder, we also work alongside you on what surrounds it: priorities, structure, and the flow of decisions: so the person driving the business doesn't become the thing that slows it down.

  • Priority setting
  • Decision cadence
  • Team structure
  • Weekly working rhythm
04

Creator & paid channels

Where it fits, we build creator and opinion-leader partnerships and paid-channel growth: putting your product in front of the right audience, through voices they already trust.

  • Creator sourcing
  • Collaboration terms
  • Paid channel setup
  • Performance review

Clear process.
Human judgment.

01

Map

We research your market and map the opportunities worth pursuing: then bring a clear direction back to your team.

02

Build

We shape the strategy, open the right conversations, and negotiate terms that work for both sides.

03

Grow

We manage the relationships, find the next opportunities, and keep commercial momentum moving.

She works like part of the team, not an agency. The partnerships she opened are still the ones driving our growth.
Founder, SaaS company

Let’s make your next growth move work.

A short intro call, no pitch. We’ll talk about where your growth is headed and whether we can help.

People First BD

Relationships first. Revenue follows.

  • Berlin
  • Vilnius
  • Remote